Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketers with everything from infrastructure (marketing ops and analytics) to customer acquisition, funnel optimization, and scaling growth.

They discuss

• Growth by acquisitions
• Timeless marketing principles
• Evolving dynamic between sales and marketing
• The impact of AI on SEO
• Building a strong company narrative

Timestamps

• (00:00 ) - - Intro and disclaimers
  


• (05:49 ) - - Seeking Strategic Guidance
  


• (09:42 ) - - Embracing Ten X Growth Mindset
  


• (14:35 ) - - Overcoming Hurdles in Business
  


• (15:33 ) - - Balancing Work and Family Commitments
  


• (20:31 ) - - Evolving Search Results and AI Generative Models
  


• (24:24 ) - - Understanding Golf Physics and AI Research
  


• (30:21 ) - - Search Engine Trust and Accuracy
  


• (31:21 ) - - Shifting Landscapes: SEO, Cookies, and Timeless Principles
  


• (37:20 ) - - Strategic Approach to Social Media Advertising
  


• (39:13 ) - - Predictive User Scores and Behavior Analysis
  


• (42:46 ) - - Navigating Growth and Expansion
  


• (45:42 ) - - Aligning Sales and Marketing for Success
  


• (48:54 ) - - The Power of Company Vision: Lessons from Drift
  


• (52:06 ) - - Strategic Alignment

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